6 walkthroughs in 30 days
Customer storyCommercial cleaning
6 walkthroughs booked without Mara spending her evenings prospecting
BrightdayMara Ellis, Owner
Brightday provides commercial cleaning services to offices, clinics, and professional facilities.
Owner Mara Ellis had a simple problem. When the company was busy servicing customers, business development stopped.
Then when Brightday had room for another account, Mara had to start prospecting from scratch.
The brief
She configured Kite to target:
- Offices and clinics with 25 to 200 employees
- Office managers, operations leaders, and facilities managers
- Companies considering changing cleaners within the next six months
The first 30 days
From 756 decision-makers to 6 facility walkthroughs booked.
- 756 decision-makers reached
- 27 conversations started
- 10 businesses found reviewing their cleaning arrangements
- 6 facility walkthroughs booked
- 4 proposals submitted
$38,400 in potential annual recurring revenue
Inside one conversation
One medical clinic told Kite its current cleaner’s quality had declined after a staffing change. Kite confirmed they were open to alternatives and booked a walkthrough for Mara.
Before Kite, I would wait until we needed another account and then start looking. Now those conversations are already happening. I come in when there’s a facility worth looking at.
