9 qualified opportunities in 30 daysCustomer storyCustom print & merchandise
9 qualified opportunities while Elena focused on fulfilling orders
Form & Field creates custom branded merchandise for businesses, events, and organizations.
Founder Elena Reyes was handling production herself, which meant prospecting usually stopped whenever orders picked up.
The brief
She used Kite to target companies with 20 to 250 employees that regularly purchase branded merchandise for employees, customers, and events.
The first 30 days
From 824 decision-makers to 5 sales meetings booked.
- 824 decision-makers reached
- 31 conversations started
- 9 qualified opportunities identified
- 5 sales meetings booked
$18,700 in quoted work
Inside one conversation
One conversation came from a 70-person construction company preparing employee welcome kits for a new hiring push.
I don’t need to stop what I’m doing and start prospecting every time I want more business. Kite keeps those conversations moving and brings me in when someone actually has something they need.



