Elena Reyes, founder of Form & Field9 qualified opportunities in 30 days

Customer storyCustom print & merchandise

9 qualified opportunities while Elena focused on fulfilling orders

Form & Field creates custom branded merchandise for businesses, events, and organizations.

Founder Elena Reyes was handling production herself, which meant prospecting usually stopped whenever orders picked up.

The brief

She used Kite to target companies with 20 to 250 employees that regularly purchase branded merchandise for employees, customers, and events.

The first 30 days

From 824 decision-makers to 5 sales meetings booked.

Each dot is one decision-maker Kite reached.
  1. 824 decision-makers reached
  2. 31 conversations started
  3. 9 qualified opportunities identified
  4. 5 sales meetings booked

$18,700 in quoted work

Inside one conversation

One conversation came from a 70-person construction company preparing employee welcome kits for a new hiring push.

I don’t need to stop what I’m doing and start prospecting every time I want more business. Kite keeps those conversations moving and brings me in when someone actually has something they need.

Elena ReyesFounder, Form & Field
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