7 walkthroughs in 45 days
Customer storyCommercial landscaping
7 property walkthroughs from 14 qualified conversations
EversteadMarcus Reed, Owner
Everstead provides commercial landscaping and property maintenance services.
Owner Marcus Reed already knew the properties he wanted: commercial and multifamily properties with large exterior grounds.
The difficult part was consistently finding the person responsible for those properties and determining whether there was an upcoming reason to change providers.
The brief
Marcus set Kite to target:
- Commercial properties with 50,000+ sq. ft.
- Multifamily developments with 75+ units
- Property managers and facilities leaders
The first 45 days
From 1,140 decision-makers to 7 property walkthroughs booked.
- 1,140 decision-makers reached
- 46 conversations started
- 14 properties found with an active or upcoming landscaping need
- 7 property walkthroughs booked
- 4 quote requests produced
$61,000 in potential annual contract value
Inside one conversation
One property manager told Kite their current landscaping contract was being reviewed in six weeks. Kite qualified the property and booked Marcus directly with the manager.
We already knew what kind of properties we wanted. The difference is now we’re finding the ones where something is actually happening. I’m not calling properties hoping they need us.
