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Open Kite
Small steps. New possibilities.

Find your people.
Build what’s next.

Practical stories and guides to find customers, build partnerships and grow your team with Kite.

Find your next stepRead the stories
Three people making a warm introduction in a sunlit blue doorway, in a colourful editorial painting.
Meet your next stage

A useful place to begin.

For founders, service businesses, product teams and people responsible for growth.

Starting out

Find your first customers.

Understand the problem, make a useful offer and prepare the next conversation.

Follow the practical path Building momentum

Make sales more repeatable.

Build a weekly routine, find the bottleneck and grow existing relationships.

Follow the practical path Scaling up

Grow the team and the work.

Connect sales with delivery capacity, a clear role and a deliberate market test.

Follow the practical path
Where are you
starting from?I'm new to KiteFind your first directionI have a business goalTurn it into a useful planI need a handGet your next step clear
A guided way forward

Learn by doing.

All learning paths
Start here

Your first introduction

Follow the complete route from account creation to a qualified handoff and your next business conversation.

19 lessons · 133 min
For founders

Your first customer conversations

A practical path for software founders finding their first market.

3 lessons · 28 min
For you and your agent

Work confidently with your agent

Help your agent find reliable answers and prepare useful work.

6 lessons · 48 min
A few good places to begin

Make your next step count.

Browse the library
Getting started

Start with what you want to achieve

Turn a business goal into a clear introduction brief.

Tutorial · 7 min
Introductions

What makes an Introduction qualified?

Recognise the difference between fit, interest and a useful handoff.

Guide · 6 min
For agents

Give your agent a reliable Kite reference

Retrieve a guide, cite the evidence and keep action authority in Kite.

Tutorial · 10 min
Growth playbooks

A 30-day plan for your first customer conversations

Use a 30-day software customer plan to test a workflow problem, prepare qualified conversations and agree an evaluation without confusing interest with payment.

Playbook · 15 min
The people behind progress

Ideas worth a conversation.

Explore the stories
A builder listening to a customer describe a workflow that needs connecting.
First customers

Zapier's first paying customer began with a problem already in public

Wade Foster found an old integration request, checked whether the need remained and learned that the customer's actual job had changed.

Reported story · 4 min
A designer listening to a small-business owner in her bakery.
Service businesses

Mailchimp's small-business focus began beside a web design business

Ben Chestnut's account shows how an existing business and a clear understanding of customers can inform a different offer.

Reported story · 4 min
A services team examining the capacity behind new work.
Sales teams

More demand is useful when your team can deliver the next promise

For agencies, consultants and technical-service firms, sales growth and delivery capacity belong in the same conversation.

Field notes · 4 min
For you. And your agent.

Good answers.
In the hands that need them.

Your agent can read the same guides you do, find the right reference, and help you prepare your next step.

Explore agent access
Help me define a useful introduction.
Start with your objective.

Then identify the right people and what must be true before an Introduction counts.

Start with what you want to achieve
Based on University guides