13 qualified companies in 45 days
Customer storyManaged IT services
13 qualified IT conversations from one defined market
NorthrelayDaniel Park, Founder
Northrelay provides managed IT support to growing businesses.
Founder Daniel Park wasn’t interested in speaking to every company that fit a basic employee count.
He wanted companies where there was a reason to consider changing or adding IT support.
The brief
Daniel configured Kite to find:
- Businesses with 25 to 150 employees
- Companies without a large internal IT team
- Operations leaders, owners, and IT decision-makers
- Businesses experiencing support, security, growth, or infrastructure issues
The first 45 days
From 1,320 decision-makers to 9 meetings booked.
- 1,320 decision-makers reached
- 54 conversations generated
- 13 companies qualified with an active IT need
- 9 meetings booked
$96,000 in potential annual contract value
Inside the conversations
One 60-person logistics company had recently opened a second location and was struggling to support employees across both offices. Kite confirmed the expansion, identified the IT issue, spoke with the operations director, and booked Daniel into the conversation.
Another prospect had an existing IT provider but was actively reviewing alternatives after repeated response-time problems.
The value isn’t having more names to call. It’s knowing why we’re talking. When I get involved, there’s already an IT problem, a change happening, or some other reason for the conversation.
