11 service opportunities in a month
Customer storyCommercial equipment servicing
11 service opportunities with the equipment problem already identified
BenchlineSamir Shah, Owner
Benchline repairs and services commercial material-handling equipment.
Owner Samir Shah didn’t want another database of businesses with forklifts. He wanted conversations with businesses that actually had equipment requiring service, repair, or replacement.
The brief
Benchline used Kite to target:
- Warehouses
- Manufacturers
- Distribution centres
- Companies operating 5+ forklifts
- Operations and maintenance decision-makers
The first month
From 967 decision-makers to 8 conversations booked.
- 967 decision-makers contacted
- 38 replies generated
- 11 qualified service opportunities identified
- 8 conversations booked
$42,500 in estimated service and repair work uncovered
Inside the conversations
One prospect operated 17 forklifts and had two units repeatedly going down. Kite confirmed the issue, the equipment type, and who was responsible before Samir entered the conversation.
Another company was planning to replace three aging units within the next quarter.
By the time I speak to someone, I already know what equipment they have and what’s happening with it. We’re talking about the job from the beginning instead of me trying to figure out whether there even is one.
