Build the relationships that bring introductions
Find referral partners who can bring you customers
Build a referral channel around businesses that already serve your ideal customers. Kite identifies complementary companies and gets you introduced to the people who want to explore working together.
Free to operate yourself. Paid plans put Kite to work.
A relationship takes follow-through
Create another route to new customers
For businesses whose products or services fit naturally alongside another provider’s work.
A productive referral relationship starts with a clear reason to work together. Define the customers you share, the needs you solve and where each business could help the other.
Find partners with a relevant customer base
Describe the complementary businesses you want to approach. Use company and role evidence to assess the match and reach the person responsible for partnerships.
Give partner development consistent follow-through
On any paid plan, Kite can find potential partners, reach out and follow up within your settings. When a partner wants to talk, discuss how you could help each other’s customers and develop the relationship.
Begin the partnership discussion with context
Keep the original exchange with the contact as you arrange the next conversation. See what attracted their interest and which questions need your input.
The brief shapes the work
Define the partners your business needs
Give Kite a target brief covering:
Keep the proposed relationship specific. Explain when an introduction would be useful and how you would help the referred customer.
- Shared customersThe customers you want to reach
- Partner workComplementary services those customers use
- GeographyRelevant locations and industries
- Partner roleThe owner or person responsible for partnerships
- ExclusionsCompetitors and existing relationships to exclude
- Your valueThe value you could offer the partner and their clients
In practice
Building a referral channel for IT services
An IT provider serves small businesses and wants a new source of customers through complementary consultants.
It targets firms advising similar clients on operations or business systems, while excluding competing IT providers. Its approach explains when a client may need technical support and how the two businesses could work together.
The IT provider can adapt this brief in Kite and review the companies and roles before working the outreach. The IT provider then develops the relationship, agrees expectations and makes it easy for the partner to recognise a useful referral.
Your platform. Your choice.
Choose how you want to work
Run it yourself.
Use Free to research potential partners, operate outreach and manage replies yourself.
Put Kite to work.
Choose a paid plan for prospecting, outreach and follow-up within your settings and allowances. Review replies and arrange the next step as interest develops.
What to expect
Here, an introduction is a potential partner who wants to explore working together. Use the first conversation to discuss the customers you each serve and when a referral would help. The customers a partner later refers to you are separate conversations, each with its own interest to confirm. Referrals and resulting sales depend on the relationships you build together.
Review each introduction against your requirements, with their replies and any unanswered questions in view.
Give your next introduction a place to start
Build your next source of customers
Start with the businesses that could complement your offer.
Looking to refer or sell Kite itself? That is covered by Kite’s separate partner program.