Open your next route to market
Expand your distribution with new dealers and distributors
Bring your products to more markets through relevant channel partners. Tell Kite which territory and types of partners you want to reach. Kite identifies relevant dealers and distributors and gets you introduced to the ones open to discussing your products.
Free to operate yourself. Paid plans put Kite to work.
Find the fit. Start the discussion.
Build toward your next distribution channel
For manufacturers, brands and suppliers seeking businesses that can sell or distribute their products.
A useful channel partner needs a fit with your products, customers and territory. Start there, then work toward the commercial relationship.
Focus on partners that fit your route to market
Define the territory, product category and type of dealer or distributor you need. Review the company and role evidence before deciding where to focus.
Keep channel development moving
Use your market definition to research businesses and contacts, review the evidence and run paid outreach and follow-up within your settings. Questions requiring your judgment come back to you.
Move into evaluation with the background intact
Keep the exchange with the contact as you arrange the next discussion. Use that context to discuss product fit, requirements and the next commercial step.
The brief shapes the work
Describe what a suitable partner looks like
Build a target brief around:
Use these as research criteria. Confirm requirements that aren’t established by the available evidence during your evaluation.
- TerritoryThe territory and end customers you want to reach
- Product categoryYour product category
- Partner typeDealer, distributor or other channel-partner type
- Product overlapComplementary product lines
- CapabilitiesRelevant sales, installation or service capabilities
- Supplier roleThe role responsible for new suppliers or product lines
- ExclusionsExisting partners and other exclusions
In practice
Expanding an equipment manufacturer’s dealer network
An equipment manufacturer wants to enter a new regional market. It targets dealers serving industrial customers, with complementary product lines and relevant service capabilities.
The approach is aimed at the owner or person responsible for adding suppliers. The manufacturer can adapt this brief in Kite, review the company and role evidence, and work the outreach and follow-up.
When a potential dealer shows interest, the manufacturer can evaluate the fit and discuss specifications, training, support and commercial terms with the exchange already in view.
Your platform. Your choice.
Choose how you want to work
Run it yourself.
Use Free to build your market and operate the outreach yourself.
Put Kite to work.
Choose a paid plan for prospecting, outreach and follow-up within your settings and allowances. Review replies and arrange the next discussion as interest develops.
What to expect
A dealer introduction is a relevant business willing to discuss carrying your products, not a signed agreement. Use the first conversation to discuss product fit, territory and how you would work together. Agree pricing, stock, service and any exclusivity directly with the dealer or distributor. Appointments, distribution agreements and orders follow your evaluation and commercial discussions.
Review each introduction against your requirements, with their replies and any unanswered questions in view.
Give your next channel a place to start
Start building your next distribution channel
Define the market you want to enter and the partners who could help you reach it.