For founders
Your first customer conversations
A practical path for software founders finding their first market.
3 lessons28 minutesAt your own pace
Start this path0 of 3 lessons completeOne clear step at a time.
0115 min027 min036 min
A 30-day plan for your first customer conversations
Use a 30-day software customer plan to test a workflow problem, prepare qualified conversations and agree an evaluation without confusing interest with payment.
Start with what you want to achieve
Turn a business goal into a clear introduction brief.
What makes an Introduction qualified?
Recognise the difference between fit, interest and a useful handoff.
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